ECON1131 Chapter Notes - Chapter 10: Demand Curve, Inferior Good, Giffen Good

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Utility: a measure of the satisfaction the consumer derives from the consumption of goods and services. Consumption bundle: the collection of all the goods and services consumed by that individual. Utility function: gives the utility generated by his or her consumption bundle. Personal matter two people with different tastes have different consumption bundles. The concept of utility function is a way of representing the fact that when people consumer, they take into account their preferences and tastes in a more or less rational way. Consider the change in total utility from consuming one more thing: to maximize total utility, consumers must focus on marginal utility. Marginal utility: the change in total utility generated by consuming one additional unit of that good or service. Marginal utility curve: shows how marginal utility depends on the quantity of the a good or service consumed: marginal utility curve slopes downward, marginal utility can become negative when consuming something decreases total utility ex.

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