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Textbook Notes for MKTG 330

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COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter 2: Chap 2 Key Terms Advertising

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COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 1: Personal Selling, Marketing Communications, Product Placement

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761

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 7: Universal Product Code, Media Mix, Test Market

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549

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 11: In Kind, Press Release, Ambush Marketing

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485

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 8: Integrated Marketing Communications, Swot Analysis, Encap

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561

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 13: Disc Jockey, Good Housekeeping, Certification Mark

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656

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 10: Telemarketing, Database Marketing, Sales Promotion

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556

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 5: Brand Loyalty, Opinion Leadership, Consumer Behaviour

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530

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 4: Web Design, Advertising Mail, Classified Advertising

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927

COFC, THE COLLEGE, CHARLESTON

MKTG 330 Chapter Notes - Chapter 3: National Consumers League, American Advertising Federation, Social Actions

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537

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