COMM-2500 Chapter Notes - Chapter 10: Surefire, Rhetorical Question, Relate
5 Sep 2016
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The beginning, or introduction, prepares listeners for what is to come. The conclusion ties up the speech and alerts listeners that the speech is going to end. A poor beginning may so distract or alienate listeners that the speaker can never fully recover. A good introduction, you will find, is an excellent confidence booster. The introduction has four objectives: get the attention and interest of your audience, reveal the topic of your speech, establish your credibility and goodwill, and preview the body of the speech. A speaker can quickly lose an audience if she or he doesn"t use the introduction to get their attention and quicken their interest. Getting the initial attention of your audience is usually easy even before you utter a single word. Keeping the attention of your audience once you start talking is more difficult. People pay attention to things that affect them directly.
