Mar-3023 Chapter Notes - Chapter 3: Customer Satisfaction, Whole Foods Market, Marketing Ethics
Document Summary
Social responsibility: kids were eating the pods cause they looked like candy. Is an organization"s obligation to maximize its positive impact and minimize its negative impact on society. Socially responsible firms strive for marketing citizenship: marketing citizenship is accomplished when a firm fulfills the economic, legal, ethical and philanthropic social responsibilities expected by stakeholders. Economic responsibility: at the most basic level, all companies have an economic responsibility to be profitable so they can. Provide a return on investment to their owners and investors. Contribute goods and services to the economy: dan price: ceo of gravity payments. Known for increasing his firms minimum wage to ,000. Ethical responsibility: marketing ethics are principles and standards defining acceptable conduct in marketing as determined by various stakeholders including: Honest soap by jessica alba: paying 20% more for these products. Lawsuit claims product contains (cid:498)unnatural and ineffective ingredients(cid:499)
