P R 220 Chapter Notes - Chapter 1: American Red Cross, Greenwashing, Natural Disaster

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Publics : groups of people with shared interests. An organization"s public either is affected or effects said organization. General public : a nonspecific term referring to everyone, often making a concept rather meaningless in strategic communication and relationship building. Organization : a group of people organized in pursuit of a mission, including businesses, nonprofits, ngo"s, clubs, churches, unions, schools, teams and government agencies. Nongovernmental organizations(ngo) : a group that is organized at a national or international level that often serve humanitarian functions and encouraging political participation. Purpose is pursue a mission and/or are affected by the actions or organizations. Example - the american red cross posts on twitter to raise awareness and promote charity for victims of a natural disaster. Public relations : management of communication between an organization and the public, or the strategic communication process that builds mutually beneficial relationships between organizations and their public.