P R 220 Lecture Notes - Lecture 3: Foreign Corporation

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch Erin

Document Summary

What is global public relations, the planned and organized effort of a company, institution, or government to establish and build relationships with the publics of other nations. Public relations development in other nations: public relations is now an international enterprise, china, in particular, has a rapidly expanding industry. In the global age, public relations firms represent foreign interests in the u. s. as well as the interests of american corporations around the world. Five cultural dimensions: hofstede"s five cultural dimensions. A. 5. power distance individualism masculinity / femininity uncertainty avoidance long-term vs. short-term orientation. Language and cultural differences: public relations practitioners must deal with issues related to language and cultural differences. Foreign corporations in the u. s: corporations in other countries use public relations and lobbying firms to advance their products, services, and political interests in the u. s. The rise of ngos: ngo depend on international support for their causes, examples.