JMC 28001 Chapter Notes - Chapter 2: Edward Bernays
29 Sep 2018
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Assignment one: the image makers : although ivy lee passed in 1934, his legacy in the public relations field still lives on today. Lee believed in telling the truth because the public would find out eventually. He also said that if the public does not like what you are doing, change your policies so that you will be doing what the people want. A company that exhibits these principles today is. These last few years, it has become a trend to eat healthier, and consume all the vitamins and minerals necessary. In march 2016, tropicana put out a campaign to show just how healthy their orange juice can be. I personally do not support smoking cigarettes, the way that bernays went about this campaign was unbelievably smart. There was a protest held about men"s inhumanity to women. At the time, it was frowned upon for women to smoke cigarettes.
