MGT 3830 Chapter 1: Best Buy Case- Mgt 3830
Document Summary
Best buy case: swot analysis: identify best buy"s internal strengths and. One of the campaigns was under the banner making technology work for you". Best buy also has stores as its advantage when compared to amazon. A majority of their orders are booked online and picked up at stores. This gives assurance to the consumers that they are walking into a store that specifically sells electronic goods, and will be helped with all of their purchasing questions by the salespersons (wearing blue shirts) at the store. Unlike amazon/wal-mart/radio shack, they offer their own range of private label electronics goods. With the above three points, bb wants to position itself as the go-to-place for electronic goods: apply the vrio framework to determine whether best buy has a competitive advantage. Value is its brand name and many of the existing customers are its value.
