MKT 3401 Chapter : Marketing 8 28 9 2
Document Summary
Learn how to market yourself and: be able to sell yourself, be able to know people and know who they are, be able to maintain contact and keep relationships. *traits: be creative, be aggressive, not arrogant, be enthusiastic, be smart, be honest. Interpersonal and communication skills: teamwork- be able to work well with other people in groups, be honest and trustworthy, have something you"re good at (core competency) Likeablitity- (al moravian) the emotional impact you have on somebody else. This is what makes people attracted to because of the vibe you give off: 38% of the emotional impact you have is judged from your vocal delivery. Critical part of personal brand that most people don"t pay attention to: tone: very important, don"t be boring, don"t be bitter (whiny, boring, angry) **55 % of the emotional impact you have is judged by your visual delivery** test question: #1 most important part is your facial expression.
