COM 259 Chapter Notes - Chapter 18: American Beverage Association, Electronic Industries Alliance, Peer Pressure
19 May 2016
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Document Summary
The role of public relations in nonprofit, health, and education organizations. Approximately 7 million people work in the nonprofit sector. Nonprofits are often represented as fostering goodwill and as beacons of social responsibility: tax exempt because of this fact that they enhance well-being of community. For many nonprofits, partnerships are mutually beneficial: ex: united way partners with many businesses such as the nfl. Many nonprofits compete with one another for members, funds, and other resources: ex: universities or colleges within the same state compete for funding from their respective state governments. Competition among nonprofit agencies for donations is intense. For many, fund-raising, by necessity is their most time-consuming activity: without generous contributions from companies and individuals, nonprofits could not exist. Fund-raising methods are highly developed for nonprofit organizations. Individual contributions exceed combined corporate and foundation giving: account for approximately 75 percent of annual us philanthropic donations.
