MKTG 2201 Chapter Notes - Chapter 10: Reverse Logistics, Smarttag, Exclusive Dealing
29 Apr 2017
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Supply chains: upstream partners supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service, downstream partners serve as distribution channels that link the firm and its customers. Value delivery network- a network composed of the company, suppliers, distributors, and, ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value. Interdependent organizations that help make a product or service available for use or consumption: channel decisions, affect every other marketing decisions, can lead to competitive advantage, may involve long-term commitments to other firms. Intermediaries create greater efficiency in making goods available to target markets: marketing intermediaries transform the assortments of products made by producers into the assortments wanted by consumers. Intermediaries bridge the major time, place, and possession gaps that separate goods and services from users. Help to fulfill the completed transactions: physical distribution, financing, risk taking.
