PSYCH 221 Chapter Notes - Chapter 7: Peer Pressure, Product Placement, Bias Blind Spot
12 Dec 2016
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Prologue: lots of cigarette companies put out ads to help people quit smoking. Another man tattooed a company logo on his head for money (from the company) and, ads could be the reason aggravating the health crisis. Cognitively based: primarily on our beliefs about the properties of an object (like a vacuum) Observations on how we act about a certain thing to determine how we actually feel about it. Stronger the attitude, the more readily available it is. Explicit: one we consciously endorse and easily talk about. Example: so(cid:373)eo(cid:374)e (cid:373)a(cid:455) thi(cid:374)k the(cid:455)(cid:859)(cid:396)e (cid:374)ot (cid:396)a(cid:272)ist (cid:271)ut he(cid:859)s (cid:271)ee(cid:374) i(cid:374)flue(cid:374)(cid:272)ed o(cid:448)e(cid:396) the (cid:455)ea(cid:396)s a(cid:374)d is (cid:374)ot. Implicit: unconscious, uncontrollable, and involuntary aware causes positive explicit but negative implicit attitudes. Iat test: done to find out if we have any implicit attitudes (cid:894)it(cid:859)s (cid:272)(cid:396)edi(cid:271)ilit(cid:455) is highl(cid:455) (cid:395)uestio(cid:374)a(cid:271)l(cid:455) though) Study: restaurant did not accept a chinese couple but when later asked about admitting them, they said they would admit them without a problem.
