PSYCH 221 Midterm: PSYCH 221 - Exam 3
31 Oct 2015
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Chapter 7 outline: chapter prologue, the ubiquity and success of ads. What are the different kinds of attitudes and on what are they based: attitudes, evaluation of people, objects, and ideas, where do attitudes come from, genes vs. social experiences, cognitively based attitudes. Operant conditioning: the phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward (positive reinforcement) or punishment o, behaviorally based attitudes. Definition: an attitude based on observations of how one behaves toward an attitude, explicit versus implicit attitudes object, explicit attitudes, attitudes that we consciously endorse and can easily report, attitudes that are involuntary, uncontrollable, and at times unconscious. Under what conditions do attitudes predict behavior: predicting spontaneous behaviors, attitude accessibility, predicting deliberative behaviors, theory of planned behavior, specific attitudes, subjective norms, perceived behavioral control.
