PSY 348 Chapter Notes - Chapter 6: Inflectional Phrase, Stroop Effect, Conflict Resolution

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No pain, no gain: affective valence of congruency conditions changes following a successful response. Cognitive control theory emphasize aversive nature of cognitive conflict. Incongruent triales, relative to congruent trials, perceived as more aversive. Correctly responding to incongruent trials engendered relatively more positive affect than correctly responding to congruent trials. Assumed that outcome expectancies are more negative for incongruent trials than congruent trials. Intrinsic reward foor completion larger for incongruent than congruent trials. Anterior cingulate cortex (acc) thought to play role in cognitive control: evidence that involved in emotion processing and affect regulation. Incongruent trials induce cognitive conflict, which suggested to be aversive/negative in nature. Reduction of stimulus congruency effect when participants had to avoid, relative to approach, stroop stim: suggests that in face of conflict, avoidance = more likely resp. Categorization of negative, relative to pos, words facilitated following incongruent stroop primes.

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