Mar 3023 Chapter Notes - Chapter 13: Social Media Marketing, Virtual Circuit, Digital Marketing
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Gi(cid:448)es so(cid:272)ial (cid:373)edia a st(cid:396)o(cid:374)ge(cid:396) se(cid:374)se of i(cid:373)(cid:373)edia(cid:272)(cid:455), the (cid:862)(cid:374)o(cid:449)(cid:863) fa(cid:272)to(cid:396) Happens when people shut off their attention to social networks. In order to create value and strengthen brand relationships, marketers must meet, converse, and interact with consumers where they spend their time: three categories of media investments: Paid media- publicity gained through advertising, such as a 30 second super bowl commercial, billboard, or sponsoring a local golf tournament. Owned media- publicity gained via a brand-controlled source, such as a website, blog, or facebook page. Website design: four phases: planning, design, development, and testing & launch, phase 1: planning, to learn, to have fun, to socialize, to express oneself, to advocate. Chapter 13: digital and social media marketing: to do business, to shop. Choosing a domain name: the o(cid:396)ga(cid:374)izatio(cid:374)"s i(cid:374)te(cid:396)(cid:374)et add(cid:396)ess; should gi(cid:448)e pote(cid:374)tial visitors an idea of what the site is about.
