COMM245 Chapter Notes - Chapter 12: Greenwashing, Outlandish, Crisis Management

• School: University of Delaware
• Department: Communication
• Course: COMM245
• Professor: Young Dannagal

Document Summary

Public relations: all the activities that maintain a beneficial relationship b/w an organization and its various publics. Integrated marketing: public relations and advertising working together. Internal publics: public relations term for groups inside the client"s organization (employees, stockholders, members) External publics: public relations term for groups outside the client"s organization (community, news media, customers, voters, legislators) 1584: sir walter raleigh persuaded settlers to come to roanoke (essentially public relations) and years later federalist papers persuaded americans to ratify the constitution. Land speculators enticed people in 1800s to go west for fertile land. Andrew jackson used an aide (essentially a press secretary) to help him win. Boston publicity bureau = 1st publicity agency, 1900, established press agentry as separate business enterprise. Wwi - wilson used public relations to promote the war as the war to end all wars that would make the world safe for democracy .