ADV 3008 Chapter Notes - Chapter 16: Microblogging, Smartphone, Flickr

• School: University of Florida
• Department: Advertising
• Course: ADV 3008
• Professor: Michael Fredrick Weigold

Document Summary

Introducing social media: most mainstream websites have incorporated social media elements to gain more stickiness (ability to keep an audience, social media can replicate the real world without its geographic barriers, outer social media peronas. Forrester"s seven user types: creators, conversationalists, critics, collectors, joiners, spectators, inactives, social is more than media. Six types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, virtual social worlds. The rise of social media: adoption of social media. Not all brands know how to relate to their customers: social trends. People still think social media is a fad. Trending: describe what people are talking or tweeting about. Application protocol interface (api: any site, tool, or application can feed into and extract info from the social network sites depending how the user granted info, who uses social media. Advertisers increasing interest in teens: types of social media. Rss: really simple syndication, podcasts, vlogs.