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Textbook Notes for Advertising at University of Florida (UF)

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UFADV 3008Weigold MikeSummer

ADV 3008 Chapter Notes - Chapter 10, 11, 12, 15, 16, 17: Iden, Interactive Television, Web 2.0

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UFADV 3008Weigold MikeSummer

ADV 3008 Chapter Notes - Chapter 6: Inedia, Video On Demand, David Sarnoff

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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 18: Interactive One, Database Marketing, Loyalty Program

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Pool of data on current and prospective customers and communicate with them: direct marketing. Measurable response: direct-response or action advertisi
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 16: Microblogging, Smartphone, Flickr

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Introducing social media: most mainstream websites have incorporated social media elements to gain more stickiness (ability to keep an audience, social
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 15: Compuserve, Arpanet, Polskie Radio Program Iii

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Digital interactive media: internet has changed the way we buy goods/services, the way we send mail, etc. The internet as a medium: internet. A global
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 13: Pulling Power, Heavy Competition, Column Inch

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The role of the print media buyer: media buyer. The person in charge of negotiating and contracting with the media. Often specialize in one medium, but
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 8: Swot Analysis, Marketing Plan, Dagmar Marketing

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Marketing plan: a document that serves as a guide for the present and future marketing activities of an organization. Assess a brand"s current marketin
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 17: Out-Of-Home Advertising, Location, Location, Location, Global Positioning System

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Out-of-home advertising: outdoor advertising, bus and taxi advertising, subway posters, terminal advertising, most common are on-premise signs. Standar
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 7: Customer Satisfaction, Nielsen Holdings Plc, Economic Forecasting

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What is marketing research: companies develop systematic procedures for gathering, recording, and analyzing new information to help managers make marke
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 9: Media Planning, Swot Analysis

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What opportunities are there to integrate our media advertising with other communication tools: the challenge. Media planning very important now, media
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UFADV 3008Michael Fredrick WeigoldFall

ADV 3008 Chapter Notes - Chapter 14: Ultra High Frequency, Local Tv Llc, Prime Time

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The medium of television: top network television advertisers. 35 percent are vhf (very high frequency) The rest are uhf (ultrahigh frequency: cable tv.
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UFADV 3008AllSpring

ADV 3008 Chapter Notes - Chapter 2: Marketing Mix, Consumer Futures, Amazon.Com

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