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Textbook Notes for Marketing at University of Georgia (UGA)

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UGAMARK 3000AllSpring

Chapter 2 Notes (93% on the test)

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UGAMARK 3000Mc ManusSpring

MARK 3000 Chapter Notes - Chapter 18: Public Service Announcement, Media Planning, Puffery

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UGAMARK 3000Mc ManusSpring

MARK 3000 Chapter 5: MARK 3000 Chapter 5 terms

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UGAMARK 3000GranthamFall

MARK 3000 Chapter Notes - Chapter 4: Corporate Social Responsibility, Caveat Emptor, Mirror Test

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Ethics: moral principles and values that govern actions. Laws: so(cid:272)iety"s (cid:448)alues (cid:449)hi(cid:272)h are e(cid:374)for(cid:272)ea(cid:
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UGAMARK 3000GranthamFall

MARK 3000 Chapter Notes - Chapter 11: Root Beer, Mothers Against Drunk Driving, Signify

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Chapter 11: product, branding, and packaging decisions: product: anything that is of value to a consumer and can be offered through a voluntary marketi
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UGAMARK 4500SharmaSpring

MARK 4500 Chapter Notes - Chapter 9: Opportunity Cost

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Chapter 9 balancing demand and productive capacity. The resources or assets a firm can employ to create goods and services. Ex: physical facilities/equ
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UGAMARK 3000GranthamFall

MARK 3000 Chapter Notes - Chapter 1: Retail, Ikea, Pro Forma

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Organizational function and a set of processes. For creating, capturing, communicating and delivering value to customers. Value = ratio what is given u
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UGAMARK 3000GranthamFall

MARK 3000 Chapter Notes - Chapter 5: Epcot, Organic Cotton, Greenwashing

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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 5: Advertising, Brand Loyalty, Blue Reform

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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 2: Dineequity, Ihop, Stock Market

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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 8: Web 2.0, Digital Marketing, Customer Engagement

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Digital marketing digital, alternative and social media. It is more than just how many people are using the web, but what are they saying. Web 1. 0: co
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UGAMARK 4100SevillaFall

MARK 4100 Chapter Notes - Chapter 7: Dementia

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