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Textbook Notes for O'' Neal Carlton

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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter 4: Managing Marketing Info to Gain Customer Insights Notes

OC13170382 Page
11 Feb 2017
1
Big data huge & complex data sets generated by sophisticated info generation, collection, storage, & analysis technologies. Customer insights fresh mkt
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 1: Original Equipment Manufacturer, Marketing Myopia, Step One

OC13170381 Page
3 Feb 2017
1
Marketing (cid:314) creating value for customers & building strong cr to capture value from them in return. Abbreviations: cr - customer relationships;
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 2: Customer Engagement, Starbucks, Swot Analysis

OC13170382 Page
3 Feb 2017
3
Mission statement (cid:314) company goals and objectives. Portfolio analysis (cid:314) management evaluates the products and key businesses that make u
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 15: Public Relations, Investor Relations, Polskie Radio Program Iii

OC13170381 Page
24 Apr 2017
0
Mktg 300: chapter 15 advertising and public relations notes. Abbreviations: - change; comp - company; mktg - marketing; cr - customer relationships. Ad
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 14: Integrated Marketing Communications

OC13170381 Page
24 Apr 2017
0
Abbreviations: - change; comp - company; mktg - marketing; cr - customer relationships. Places: 1) broadcast 2) print (trade pub) 3) website 4) social
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 13: The Home Depot, Dollar Tree, Direct Marketing

OC13170382 Page
29 Mar 2017
0
Retailing all activities involved in selling g/s directly to final customers for their personal, nonbusiness use. Retailer business whose sales come pr
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 11: Iphone 7, Price Discrimination, Accounts Receivable

OC13170381 Page
20 Mar 2017
0
Abbreviations: - change; comp - company; mktg - marketing; g/s - goods & services; p/s - products & services. Market-skimming pricing (price skimming)
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter 8: Products, Services, and Brands Notes

OC13170384 Page
9 Mar 2017
0
Product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need -- key element in mar
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 6: E-Procurement, Extranet, Reverse Auction

OC13170382 Page
22 Feb 2017
0
Business buying process business buyers determine which p/s their org needs to purchase & then find, evaluate, and choose among alternative suppliers a
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter 7: Customer-Driven Marketing Strategy Notes

OC13170382 Page
9 Mar 2017
0
Market segmentation dividing a market into smaller segments of buyers w/ distinct needs, characteristics, or behaviors that might require separate mark
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 17: Retail, Phishing, Direct Response Television

OC13170381 Page
22 Apr 2017
0
Abbreviations: - change; comp - company; mktg - marketing; cr - customer relationships; lr - long run. Mktg 300: chapter 17 direct and digital marketin
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USDMKTG 300O'' Neal CarltonSpring

MKTG 300 Chapter Notes - Chapter 9: Business Casual, Consumer Product Safety Act, Weight Watchers

OC13170383 Page
11 Mar 2017
0
New product development strategy (cid:314) development of original products, product improvements, product modifications, and new brands through the fi
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