MGMT 310 Chapter Notes - Chapter 11: Organizational Ecology, Mantra, Crowdsourcing
Document Summary
Organizational change: consists of the processes and activities that organizations go through to align themselves with the internal and external business environment and prepare for future potential opportunities. Organizations change to better compete, thrive, and bring value to their various stakeholders: reasons for beginning a change. The role of the external environment in driving change: globalization. Operating in a diverse array of markers has meant that organizations can no longer rely upon a few variations of their offerings that are then sold around the world. They have to tailor their products and services to local preferences build foundational products that can be produced efficiently and can be easily reconfigured to fit local preferences: technology. Allowed for more than adaptation; it has driven complete transformations. Form of crowdsourcing: where a company sources new ideas and contributions from a community that is far larger than their employee base, biggest challenge is not in the marketplace and lies instead within their own organizations.
