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All Educational Materials for Fashion Merchandising and Design at Central Michigan University

Exam Study Guides for Fashion Merchandising and Design Courses

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FMD 256 Lecture Notes - Lecture 4: Typography, Visual Hierarchy, Word Processor

Catalog Retailing 9/28/17 Catalog retailing Account for 22% of traffic to a website and 37% of e-commerce dollars Catalog recipients make 16% more visits to that companys website view 32% more pages and...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 3: Jargon, Moosejaw, Printemps

9/21/17 FMD258 Brick and mortar Retailing Brick and mortor refers to a physical presence of an organization or business in a building or other structure. The term brick and mortar business is often used to ...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 2: Target Market, Warehouse Club, Category Killer

9/26 FMD258 Pop Up shops Venfino Vacant Pop Up republic Specialty stores Market segmentation and operational strategies - Target market tactics - Buying and selling differenc...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 1: Geo Prizm, Inferior Good, Reference Group

9/19/2017 FMD258 Introduction Customers come in all shapes and sizes as do retailers: The trick is to match them up in such a way that mutual needs are satisfied and met. Individual and Group Influences on ...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 250 Lecture Notes - Lecture 13: Pantyhose, Op Art, Nylon
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find more resources at oneclass.com FMD 250WI- 20 Century 1960-1980  Mo▯ed fro▯ ▯Ne▯ Look▯ to co▯trasti▯g style  Ready-to-wear or pret-a-porter market had Americans had flourished  Art M...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture 13: FMD 250WI-20th Century-20's, 30's and WWII
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FMD 250WI20 Century 1920s, 30s, WWII Key Points: o 1930s: Depression, unemployment, stock market crashed on October 28, 1929 o WWII broke o Rationing of clothing Eliminated trouser cuffs, extra pockets, vests with DB suits...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 12: Corset
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find more resources at oneclass.com FMD 250WI- 20 Century 1900-1920  Edwardian styles emphasized the S-shaped silhouette (1900-1908) S-shape Edwardia...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 11: Saks Fifth Avenue, Bonwit Teller, Chemise
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find more resources at oneclass.com FMD 250WI-Bustle Period 1870-1900  This period lasted from 1870-1890  Clothing was produced and sold using sewing machines, technology that allowed the cutting of man...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 11: Amelia Bloomer, Cora Pearl, Crinoline
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find more resources at oneclass.com FMD 250WI- Crinoline Period (1850-1869)  Key Points: o Charles Worth designed for Queen Victoria and Cora Pearl who was a courtesan ...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 10: Camisole, Corset, Chemise
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find more resources at oneclass.com FMD 250WI- Romantic Period (1820-1850)  Dress for Evenings: (1823) o Waistline was moved to somewhat lower placement o Skirt more bell-sh...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 9: Empire Silhouette, Pelisse, Pantalettes
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find more resources at oneclass.com FMD 250WI- 19 Century Notes  Revolutionary outfits were used to symbolize their political views o The red cap of liberty o Trousers of ...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 9: French Revolution, Chemise, Barouche
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find more resources at oneclass.com FMD 250WI- 18 Century Notes  Themes: o Museum collections showed upper class bias o Class distinctions prevailed ...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture Notes - Lecture 8: Social Class, Graf, Farthingale
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find more resources at oneclass.com FMD 250WI- 17 Century Notes  Types of Costumes: o Puritan-similar to rest of population o Cavaliers- dressed lavishly o Spanish wore...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture 8: FMD 250WI-Northern Renaissance
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FMD 250WINothern Renaissance 21717 Garments Generally Included: o Doublet laced to hose worn under jacket with short skirt o Wide puffedslashed garments o Doublet with Waist length jacket narrow shoulders and wide ruff o F...

Fashion Merchandising and Design
FMD 250
usha Chowdhary
FMD 250 Lecture 7: FMD 250WI- Italian Renissance Notes
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FMD 250WI Italian Renaissance 21617 Renaissance means to be reborn Historians saw it as a time of transition rather than rebirth Started in the 14 century and ended in the 18 century (in Italy) Plays of Shakespeare and Mar...

Fashion Merchandising and Design
FMD 250
usha Chowdhary

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