All Educational Materials for Matthew Wilson

CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Marketing Mix, Wood, United States Postal Service

31 Page
1 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Midterm Notes - Marketing Mix, United States Postal Service, United States Dollar

23 Page
14 Feb 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Quiz: MKT 304 Quiz 2

1 Page
3 Feb 2019
Marketing environment: consist of the forces that affect the ability to build and maintain successful relationships with customers. This can be divided
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Midterm Guide: Habitat, Situation Two, Marketing Mix

3 Page
12 Feb 2019
Designing a customer driven marketing strategy: segmentation: dividing the total market into smaller segments, targeting: select the segments to enter,
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Final Guide: Marketing Intelligence, Sales Promotion, Puffery

4 Page
24 Apr 2019
Target audience: sales promotion (loyalty, bring down risk, getting them to try something, advertising, pr (proactive vs. reactive, digital and interne
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Midterm Guide: Habitat, Marketing Mix, Psychological Pricing

9 Page
9 Apr 2019
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CMUFall

CHM 101 Study Guide - Quiz Guide: Sodium Hydroxide, Red Cabbage, Oa

4 Page
16 May 2019
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CMUFall

CHM 101 Study Guide - Quiz Guide: Gimli Glider, 18S Ribosomal Rna, Dimensional Analysis

6 Page
16 May 2019
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CMUSpring

ENG 175 Quiz: Assignment 4

2 Page
16 May 2019
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CMUSpring

ENG 175 Study Guide - Quiz Guide: Institute For Operations Research And The Management Sciences, Articulatory Phonetics, English Alphabet

6 Page
16 May 2019
The most fascinating concept about speaking is how much thought actually goes into it. Daily, people speak an abundance of words without even realizing
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CMUSpring

ENG 175 Study Guide - Quiz Guide: Animal Communication, Object Permanence

5 Page
16 May 2019
The interesting thing about the human language in comparison to animal communication systems is that they"re actually not all that different. Although
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CMUSpring

GEO 120QR Study Guide - Quiz Guide: Downers Grove, Illinois, Humid Continental Climate, Nuclear Electric

10 Page
16 May 2019
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CMUSpring

GEO 120QR Study Guide - Quiz Guide: Amazon River, Population Pyramid, Ecological Footprint

6 Page
16 May 2019
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CMUSpring

GEO 120QR Study Guide - Quiz Guide: Downers Grove, Illinois, Humid Continental Climate, Nuclear Electric

1 Page
16 May 2019
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CMUSpring

GEO 120QR Study Guide - Quiz Guide: Birds Eye

2 Page
16 May 2019
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CMUFall

MTH 152 Study Guide - Midterm Guide: White Rod, Cuisenaire Rods

5 Page
16 May 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 2: Buyer Decision Making Process

5 Page
3 Feb 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 6: New Product Pricing and Product Mix Pricing

2 Page
21 Feb 2019
When pricing new products, companies often choose: market skimming pricing, market penetration pricing. Setting a price can depend on whether the produ
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 5: Price Adjustment Strategies and Major Pricing Strategies

2 Page
21 Feb 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 3: New Product Development, Laundry Detergent, Toothpaste

9 Page
12 Feb 2019
Product: anything that can be offered to a market that may satisfy a want or need. Includes tangible objects, events, persons, places, organizations, i
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 1: Segmentation and Targeting

4 Page
3 Feb 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 4: Brandingg

2 Page
19 Feb 2019
National brands are created and owned by the manufacturer of the product: these are also known as manufacturer brands", for example samsung. Private ba
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Puffery, Planned Obsolescence, Atorvastatin

2 Page
24 Apr 2019
Deceptive practices: deceptive promotion/greenwashing, deceptive packaging: exaggerating packaging contents through design, misleading labeling. Lipito
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Online Advertising, Digital Marketing, Telemarketing

2 Page
9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Market Intelligence, Marketing Intelligence, Customer Satisfaction

2 Page
9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 6: Kroger, Direct Marketing

2 Page
9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Midterm Notes - Marketing Mix, United States Postal Service, United States Dollar

23 Page
14 Feb 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Marketing Mix, Wood, United States Postal Service

31 Page
1 Apr 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Quiz: MKT 304 Quiz 2

1 Page
3 Feb 2019
Marketing environment: consist of the forces that affect the ability to build and maintain successful relationships with customers. This can be divided
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 2: Buyer Decision Making Process

5 Page
3 Feb 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Midterm Guide: Habitat, Situation Two, Marketing Mix

3 Page
12 Feb 2019
Designing a customer driven marketing strategy: segmentation: dividing the total market into smaller segments, targeting: select the segments to enter,
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 6: New Product Pricing and Product Mix Pricing

2 Page
21 Feb 2019
When pricing new products, companies often choose: market skimming pricing, market penetration pricing. Setting a price can depend on whether the produ
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 5: Price Adjustment Strategies and Major Pricing Strategies

2 Page
21 Feb 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 3: New Product Development, Laundry Detergent, Toothpaste

9 Page
12 Feb 2019
Product: anything that can be offered to a market that may satisfy a want or need. Includes tangible objects, events, persons, places, organizations, i
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 1: Segmentation and Targeting

4 Page
3 Feb 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 4: Brandingg

2 Page
19 Feb 2019
National brands are created and owned by the manufacturer of the product: these are also known as manufacturer brands", for example samsung. Private ba
View Document

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The latest uploaded documents.
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Overselling, Reverse Logistics, Upcycling

2 Page
24 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Final Guide: Marketing Intelligence, Sales Promotion, Puffery

4 Page
24 Apr 2019
Target audience: sales promotion (loyalty, bring down risk, getting them to try something, advertising, pr (proactive vs. reactive, digital and interne
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Puffery, Planned Obsolescence, Atorvastatin

2 Page
24 Apr 2019
Deceptive practices: deceptive promotion/greenwashing, deceptive packaging: exaggerating packaging contents through design, misleading labeling. Lipito
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Midterm Guide: Habitat, Marketing Mix, Psychological Pricing

9 Page
9 Apr 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 6: Kroger, Direct Marketing

2 Page
9 Apr 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Market Intelligence, Marketing Intelligence, Customer Satisfaction

2 Page
9 Apr 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Online Advertising, Digital Marketing, Telemarketing

2 Page
9 Apr 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Marketing Mix, Wood, United States Postal Service

31 Page
1 Apr 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 5: Price Adjustment Strategies and Major Pricing Strategies

2 Page
21 Feb 2019
View Document
CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 6: New Product Pricing and Product Mix Pricing

2 Page
21 Feb 2019
When pricing new products, companies often choose: market skimming pricing, market penetration pricing. Setting a price can depend on whether the produ
View Document

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