SOCI 1F90 Lecture Notes - Lecture 8: Reality Television, Home Improvement, Consumer Capitalism
12 Apr 2016
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Document Summary
Institutions produce and disseminate information, images, and sounds on a large scale. Examples: facebook, television, newspapers, radio, cinema, internet, etc. Mass media frame societal forms of communication. Emerged in britain during the 1950s and1960s. Studies a range of cultural practices and aims to understand the communication within these practices. Culture and the media are sites of ideology and propaganda. Ownership and control dictate content (not only an economic basis) Had power and social class focus combined with culture as a dynamic process. Social relations, such as race, gender, age, etc. Traditional model: sender / message / receiver. Dominant power relations and ideologies encoded in cultural texts. People do more work interpreting than the traditional model states. Meaning was negotiated between the audience and texts. The audience may reject of challenge dominant interests. Examine how representations shape our conduct and actions. Media as a force that shapes societal power relations. Catch-all category: real people in ordinary situations .
