SPMA 1P91 Lecture Notes - Lecture 8: Marketing Communications, Swot Analysis, Marketing Mix
23 Feb 2017
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Document Summary
Sport marketing lecture 8 notes- february 14, 2017. The process of designing and implementing activities for the production, pricing, promotion and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company"s objectives. Marketing of sport vs. marketing through sport. Marketing sport is challenging because sport is unique: Sport is subjective and heterogeneous because the impressions, experiences, and interpretations about the sport experience may vary from person to person. Socially consumed and depends on social facilitation with others. Perishability due to the sport experience being simultaneously produced and consumed. For a sport organization to meet its goals, they need a marketing plan to serve as the road map to get them there. Developing a marketing plan is a ten-step process: identify the plan"s purpose. Let"s examine it from the perspective of a professional team. Don"t lose sight of the organizations mission statement, which tells everyone .
