SPMA 1P91 Lecture Notes - Lecture 11: Roman Numerals, Psychographic, Swot Analysis
7 Apr 2017
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Document Summary
The process of designing and implementing activities for the production, pricing, promotions, and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company"s objectives. Marketing sport is challenging because sport is unique: For a sport organization to meet its goals, they need a marketing plan to serve as the road map to get them there. Developing a marketing plan is a ten-step process. (let"s examine it from the perspective of a pro team. Identify the plan"s purpose: don"t lose sight of the organizations mission statement, which tells everyone a. i. What it is striving to achieve: based on this, the plan is created to achieve a measurable goal (for example, increase attendance 5%, analyze the sport product, the games a team plays are comprised of two dimensions: a. i.
