SPMA 4P07 Lecture Notes - Lecture 1: Tyvek, Arnoldi Iteration, Canadian Breast Cancer Foundation

• School: Brock University
• Department: Sport Management
• Course: SPMA 4P07
• Professor: Rachel Corbett

Document Summary

Sponsor: a company that pays an organization (property) for certain rights and benefits (cid:1) While sounding like a cold economic transaction, the best relationships are formed when the property and sponsor have similar visions, goals and values (cid:1) Consequently, the two work so closely together, the relationship is more like a partnership (cid:1) (cid:1) (cid:1) (cid:1) Thus, it"s common to refer to sponsors as partners. You convince a company to sponsor you. (your property is leveraged in their marketing strategy) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Personnel within the property are assigned to service the sponsor: Approve the use of the property"s trademarks. Help sponsor utilize the rights/benefits they bought. Planned activities a sponsor carries out with their purchased rights and benefits to ensure they meet their business objectives (cid:1) Paying for these activities involves spending money over and above the cost of the sponsorship: (cid:1) (cid:1) (cid:1) Chunky soup becomes sponsor of hockey canada.