MARK 201 Lecture Notes - Lecture 11: Organizational Culture, Social News Website, Reddit
16 Apr 2018
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Using all resources in the digital world to market products and services: websites, social media etc. Done over the internet or through digital tools. Ability to send more personalized marketing: can create products to meet customer needs. Ex. amazon gives you personalized suggestions based on previous searched products. Nike let"s you personalize your own sneakers. Global reach: can reach anyone with internet. Interactive: buyer -seller communications are more interactive. Easier to provide a product at the time it is needed. Integrated: can coordinate all promotional activities to produce a single message. Consumers do research online even if they will purchase in stores. Pricing: best deals are found online o. Easy to shop at any time of the day: can shop from around the world. Protecting consumers privacy: protect against hacking using things like firewalls o. Reducing channel conflicts and copyright issues: manufacturers wont sell their product online but will refer you to a store that does.
