MARK 462 Lecture Notes - Lecture 2: Currency Swap, Floating Exchange Rate, Foreign Exchange Market
29 Aug 2016
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Very little time is allocated to such an activity the fear of sharing information. You would use marketing tools to get information for competitive intelligence. More about the strategy about your product. Trade shows companies get together and network and attract new customers. Financial statement and annual reports good starting point to see if company is making money or growing or reaching target market. Spy undercover mode act as a customer. Marketing research sales number, trends, movements, and political and economic information. Competitive intelligence to give the right information, to the right person, at the right moment (in order to make the right decision) Why are companies getting into this? you got competition and they are going after the same market. the problem with competitive intelligence is not finding the information it"s finding the right information. Getting strategic information about your competition, marketing research being a tool to get information. Primary data in this case is very important.
