MARK 492 Lecture Notes - Lecture 5: Cultural Identity, Interaction Model, Selective Perception
27 Jan 2017
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Document Summary
Interaction between people from different culture is influenced by their own culture. That influence is expressed by a number of intermediary psychological & interpersonal mechanisms. (the master of margarita) An useful tool for international managers is the cross-cultural interaction model: social cognition. This is basic concept for understanding how cultures influences behaviour in organization. It explains : how we develop mental representation (constructs) how they influence our information processing. Social cognition explains how we develop mental representations and how our mental representations influence the way we process information about people and social events. These representations are called schemas when they define a category or scripts when they contain a behavioral sequence. Schemas shape what people associate with everything in life, and is affected by culture. Private self: consists of thoughts and feelings that cannot be directly known by others. There are some universal aspects of the private self (all people can be hungry).
