COMM 210 Lecture Notes - Lecture 4: 5 Whys
13 Jul 2017
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Successful companies understand the difference between what should never change and what should be open to change. Vision: provides guidance about what core to preserve and what future to simulate progress towards. (preserving core values while adapting to changes. : core ideology: what a company stands for and why they exist. It can never be fulfilled; it is forever pursued but never reached. It inspires change and progress because it can never be fulfilled. Identifying purpose: mars group, 5 whys, random corporate. Only have 50-70% probability of being achieved, but motivates and inspires workers to work towards achieving it anyway: vivid description: a description of what it will be like to achieve the. Passion, emotion, and conviction; an image for workers: we"ve arrived syndrome: when a company has achieved their bhag and fails to implement another. An envisioned future only helps an organization when it hasn"t yet been achieved.
