PSYO 2080 Lecture Notes - Lecture 3: Cognitive Dissonance

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Controversies in the study of culture and self: measurement of culture. Self-report: reduced to individual(cid:495)s values and beliefs. Beliefs and values inscribed into practices, institutions, and ways of life (ex: tv is completely different in different cultures): measurement of self. How people consciously think about themselves. (may not be conscious in different cultures) Dynamic social constructivist approach: cultural primes construct psychological experiences. Situated cognitions approach: (cid:494))(cid:495) draws on independence schema and (cid:494)we(cid:495) draws on interdependence schema. Independent/interdependent might mean different thins in different cultures (or put more value on either one). *one believes on x but as results of public pressure one says publicly (cid:498)not x(cid:499) Consonant = reasons to say the opposite of your current believes (not x while continuing to believe x) Total dissonance = d/(d+c): where d = sum of all dissonance and c = sum of all consonances.

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