COMS 210 Lecture Notes - Lecture 8: Affective Labor

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Affect >> rather to do with an audience rather than the individual. Can be mobilized to change representation >> affect + representation. To be affected >> powers being moved into action through emotion (why are we sympathetic to certain issues and not the other) Capacity >> why do we respond to some events affectively and not others. Do we think they have the same feelings as us?) Affective economy (jenkins) >> relies on feeling and emotion even though has to do with economic (ex. Fan groups >> identify with them, raise money for artist, etc. ) Forms of expression that draw on affect. Activism >> how they change the environment around a specific subject. Projection of affect >> how we can project affect onto other people (assume that someone feels the way you do >> otherwise conflict) Instead of expressing anger (we don"t know how to express) >> be angry.

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