INTG 202 Lecture Notes - Lecture 1: Intersindical Nacional Dos Traballadores Galegos, Strategic Management, Operations Management

• School: McGill University
• Department: Integrated Management
• Course: INTG 202

Document Summary

Is one of two courses designed to provide non-management students with the essentials of management. Focuses on value creation and covers fundamentals of: marketing, operations management, strategic management. Illustrates why the success of a venture is founded on synergy between customer relationships, processes, digital innovation and strategy. 80% of business case is convincing with facts and data which is the analysis of numbers while the other. 20% of the argument is persuasion, which involves emotion. Coca-cola focuses on happiness and friendship to persuade, there is no convincing. Creating value means to look at things in the opposite direction. How do you create value: asking the right questions from a business perspective, how does a company measure success, ex: occupancy rate vs. amount per room. Complements intg 202, which focuses on creating value. Draws on the expertise of guest professors: managing customer relationships, managing processes, managing digital innovation, managing the enterprise.