Political Science 222 lecture 12.docx Party Identification & Campaign Dynamics

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Political Science 222
March 1, 2012
Party Identification & Campaign Dynamics
(Johnston 1992)
Richard Johnston, longstanding member of BD faculty & head of the Canadian Electoral Study
Key players
o Brian Mulroney (Progressive Party) 1984 won largest majorities party
o About free trade
How might campaigns matter?
o See changes in
Vote intention
Voter turnout, is it important to cast vote?
Attentiveness,
Others
After referendum in Quebec you’d think more people would be more motivated
to study
Bored of election campaign?
Voters who have previously not been supportive or participated why and how
can you convince them?
o Key effect s
Priming
A change in the issue that voters think about, why is that important?
If I care about childcare, and if I think the election is about childcare, the
liberals or the NDP, I will choose a party group who is closest to my
standings/opinion on it
Also other issues ex, environment
Whatever I think is an important issue will help me choose who to vote
for, most salient
Changers is campaign
Persuasion
Changing your opinion on a given issue
I might have an opinion on free trade, but my position can be changed
by other parties
o PID: Unmoved mover?
Unmoved
Is it stable over the course of a campaign?
Mover
Does PID move other things?
I PID important in how it interacts with other things?
o Identifiers vs non identifiers
Non identifiers, have no party affiliation or identity, do
they act any differently than does who do? Do they look
the same?
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