PSYC 215 Lecture Notes - Lecture 11: Cognitive Dissonance, Attitude Change
Document Summary
Sometimes people change their attitudes to follow their behavior. E. g. , if someone at a party asks you if you like the food, you answer politely even though you don"t necessarily like the food. Attitude usually changes only when the person judges there is insufficient justification for their behavior. Festinger and zimbardo study: participants are willing to lie and tell other future participants that the study was fun, for either a compensation of 1$ of 20$. If they had a justification for why the study was fun, they were able to convince themselves that the study actually was fun. Strongly opposed 1 2 3 4 5 6 7 8 9 strongly in favor. If you choose 3, your latitude of acceptance is [2,3,4] and everything else is your latitude of rejection ([1,5,6,7,8,9]). Behaving within your latitude of rejection makes you tense. You are led to advocate an opinion different from your own.
