COMMERCE 1BA3 Lecture Notes - Lecture 3: Fundamental Attribution Error, Intersectionality, Social Identity Theory
18 May 2016
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Interpreting messages of our senses: to provide meaning to the environment. Target: past experiences expectations shape perceptions, motivational state needs unconsciously shape perceptions, emotional state happiness, fear, anxiety, ambiguous targets are more likely to be interpreted, less a(cid:373)(cid:271)iguit(cid:455) does(cid:374)"t mean greater accuracy. Situation: provides information about the target, helps shape perception. Tendency for system to defend against unpleasant emotions: e. g. Race, age, disability: does(cid:374)"t i(cid:374)(cid:272)lude o(cid:448)er(cid:449)eight people. Promotes understanding of human beings: shaped by interaction of different identities. Inequalities are not the result of single factors: due to intersection of different social locations/experiences. People form perceptions of themselves: personal identity unique personal characteristics, social identity perception we belong to social groups. We have favorable view of members in our own categories: categorize to understand the social environment, define members relative to other members. Encounter unfamiliar target: open to target cues, encounters familiar cues. Categorizes target: cue search becomes more selective, strengthens categorization. Perceptual selectivity: per(cid:272)ei(cid:448)ers do(cid:374)"t use all available cues.
