COMMERCE 1BA3 Lecture Notes - Lecture 7: Chinese Whispers, Crisis Communication, Organizational Communication
2 Aug 2016
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Thinking: to know how to encode to a specific audience, for them to apply it. What can help or hinder successful sender to receiver communication (8 things) ***** assignment 2. Personality variables: affects sender to receiver transmission; emotional - big 5: emotional stability. Body language: absence could hinder; the presence could help; Mutual understanding of language: common language; language that doesn"t match the audience"s. An exchange; noise; not as simple as having an idea; becomes 10x difficult with all the diff message systems that can be used. Up: chem eng conceives a new formula for new product and passes it along to the research development manager. Across: manager tells manager about the new formula. Down: vp of production takes the msg down to the plant manager to et the line geared up on how the new formula is going to affect production. Failure to consider informal communication -they don"t get the whole picture; under the water line: politics.
