COMMERCE 2KA3 Lecture Notes - Lecture 8: Supply Chain, Safety Stock, Customer Relationship Management
10 Feb 2018
School
Department
Course
Professor
Document Summary
A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and distributing the finished products to customers. Buffer for lack of flexibility in supply chain. Information about product demand gets distorted as it passes from one entity to next across supply chain entity to next across supply chain. Manage flow of products through distribution centers and warehouses. Before internet, supply chain coordination hampered by difficulties of using disparate internal supply chain systems. Enterprise systems supply some integration of internal supply chain processes but not designed to deal with external supply chain processes. Demand-driven supply chains: from push to pull manufacturing and efficient customer response. Capture and integrate customer data from across the organization. Distribute the results to various systems and customer touch points across the enterprise. Touch point: a method of interaction with the customer. Sales force automation (sfa): sales prospect and contact information, and sales quote generation capabilities.
