COMMERCE 2MA3 Lecture Notes - Lecture 10: Core Competency, Competitive Intelligence, Game Theory
29 Sep 2016
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How consumers are impacted by the environment is the most critical part of your analysis. If you can align company capabilities with consumers, you"re blessed. For example, apple"s core competencies in research and development was applied to target markets and products. Core competency: any advantage above competitors, similar to sustainable advantage. Competitive intelligence (ci) used to collect and synthesize information e. g. the market share reporter. Know their strengths and weakness and likely reactions. Game theory; relies on a number of assumptions, the idea that your competition is rational. Majority of companies rely on corporate partners to get products from the manufacturer to retailer. Culture: the entire mix of shared meanings, beliefs, morals, values and customs that a group has. Country culture vs. regional subcultures (i. e. canadian culture is different than quebec) In most parts of canada, coke has market share. But in quebec, pepsi has a 80% market share.
