COMMERCE 2MA3 Lecture Notes - Lecture 12: Tiffany & Co., Tim Hortons, Cross-Docking
19 Nov 2016
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Document Summary
Walmart"s success stems directly from their channel innovations. Close co-operation with supplier partners is key. With superior distribution channel & supply chain management: higher levels of customer service & satisfaction, lower production and transportation costs, more productive uses of its retail space. Good distribution is critical to marketing success. Royal canadian mint released worlds first coloured circulation coin through. Tim horton"s (due to huge reach and speed to distribute coins. Distribution channels, supply chains & logistics are related. Logistics management: portion of marketing that deals with processes that deals with the product of the service to move from suppler to producer to end consumer. Supply chain managements : it is the combination of both. Multichannel distribution getting to their end customer from multiple different channels. Even if supplier violates the code of conduct, apple is unlikely to switch due to confidentiality. Slim profit margins to suppliers cause cut-backs.
