COMMERCE 2MA3 Lecture Notes - Lecture 5: Social Media Marketing, Interactive Marketing, Retail
13 May 2016
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Document Summary
Digital marketing and social media:living in the connected. Conducting online transactions with customers by collecting and analyzing business information, carrying out the exchanges, and maintaining online relationships with customers. From customers, to plan for marketing activities of company. The strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. 78% of canadians shop online more men than women online shoppers are usually more price conscious. 4 main functions of the internet digital business entertainment information communication. Successful site development establish goals implementation and interest pricing and maintenance assessing site effectiveness. Different forms of electronic communication through which users can create online communities. Type of software or tech that allows users to build, integrate, or facilitate a community, interaction among users, and user-generated content. Enables users to communicate with each other online. Uses social media portals to create a positive influence on consumer"s or business customers toward an organization"s.
