COMMERCE 3MB3 Lecture Notes - Lecture 13: Canadian Blood Services, Swot Analysis, Blood Donation
8 Apr 2015
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Document Summary
1 what are the objectives of cbs? (10%) Cbs"s main concern is whether or not their blood supply can keep up with growing demand. In order to raise their supply (and keep it high) they need to focus on enhancing their current strategies for donor recruiting, increasing donations, and raising donor retention rates. 2 perform a swot analysis for cbs. (10%) Swot analysis for cbs"s objective of increasing the number of donors, donations, and donor retention: Active donors make up about 3% of the eligible population (lots of potential donors remain) Demand for blood products increasing twice as fast as population growth (2%/year) Aging population potentially reducing donations and increasing demand demand by trying to reduce wait times. About 20% of the population doesn"t trust cbs to manage blood system. There are many reasons why people choose to donate blood. The case says that most people donate for self-fulfilment, humanitarian reasons, because of habituation, or because of ease and convenience.
