COMMERCE 3MC3 Lecture Notes - Lecture 6: Female Condom, Condom

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 3MC3
• Professor: Grant B Mc Clelland

Document Summary

45% of consumers are women (and numbers are rising) Women are getting more career focused and want to plan their families therefore would want a contraceptives that would let them do so. Female"s exercise of control (when purchasing the condom) empowering. Women may be shy to purchase condoms. Homosexuals don"t want to be seen as gay. Julius schmid does not know how big the homosexual market is because many people are not. Couples would buy a product they both want. Condoms are non- hormonal unlike other contraceptives for women prevents both unwanted pregnancies and. Getting a piece of mind because they know they are safe. Some couples may be uncertain about whether their partner has an sti so they may use a condom just to be on the safe side. Using the condom lets couples control the future family planning.