COMMERCE 3MC3 Lecture Notes - Lecture 4: Port Dover, Ontario, Macguffin, Duffel Bag
Document Summary
Problem low sales of clothing for children 8-13 yrs old. Oct. 2013 need to place order for spring, increase sales of this line or discontinue this line of clothing. May 24 1995 in port dover, ontario by suzanne mitchell. Mostly employed in fishing, tourism, shipping, and hospitality industries. Reason of opening: tired of working for other people (28 years old) Store was filled with canvas duffle bags, pillows, sailing gear and some other clothes. Opening day: bright and solid colours clothes were sold out first. Limited production and resources cut fabric all by herself, and asked several local women to help with the sewing. First year money issues, received from bank loan revenue of first year: : business consultant advised that suzanne should expand huron through franchising. Increase cash inflow in parent company: decrease risk by using other people"s (cid:373)o(cid:374)e(cid:455) for e(cid:454)pa(cid:374)sio(cid:374, design, basic, simple, bright and striking colours, two lines for winter and summer.