PSYCH 2H03 Lecture Notes - Lecture 44: Exemplar Theory, Prototype Theory, Simple Features

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Prototype theory: predicts the standard" is the most typical member of a category, might not exist (average or ideal) Ex the word" tave" (a non word) experiment: since many ave words are pronounced the same (save, cave, dave, etc. Prototype theory and exemplar are theories of categorization with both rely on the assumption that when we are presented with an item, we compare it with some information in amemory. Could be the case that it activates either (1) a prototype or (2) a specific instance (exemplar) Depends on the information that readily comes to mind* for which theory we use to categorize parallel prototype / exemplar theory: Exemplar, comparing standard to some specific representation. Not always similarity (resemblance) based in obvious ways: categorization can also be based on deeper analysis. Ex: a mute dog with 3 legs: based on deeper analysis we know that it i still a dog. Similarity depends on context (prior knowledge influences your decisions)

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