PSYCH 3AG3 Lecture Notes - Lecture 10: Norm (Social), Social Cognition, Psych
16 Sep 2014
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Why is grandpa such a bigot? (social cognition and aging) : measure experience, exposure to different cultures (eg: same sex, partnership) Younger adults: equally likely to modify impression in light of new information (pos or neg) Older adults: more likely to modify to a negative than a positive (if they are presented to positive first and negative, they will really grab on to the negative perception. Younger adults are more likely to easily switch from negative to positive impression. Social knowledge: if judgements are based on social norms and expectations, then meory retrieval is relevant. 10-30 where you remember most, its going to stick with you probably and be a framework. Social norm would stay in the time period you remember the most. Framing effect: judgments influenced by context in which information presented, shown to influence treatment decisions. The way in which you frame the problem have bias effect on the problem: eg.
