SOCIOL 1A06 Lecture Notes - Lecture 3: Barry Wellman, Symbolic Interactionism, Canadian Content

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Mass media: relies on technology, connects many people to many people communication. Traditional mass media: one source to one many people. Media reinforces social solidarity and shared values. (imagined communities example in textbook: proud canadians watching canada hockey team win gold. They don"t know each other but feel like a community whether they"re in canada or not) canadians feel they need more canadian content on tv. People are concerned of too much american programming in. Canada and can be eroding our national identity. The broadcasting act and crtc purpose is to ensure canadian content in media to enhance our identity. How we create society on the basis of our everyday micro-level interactions. People are creating and recreating society through interactions. We know on and o ine people and the groups don"t always overlap, di erent groups of friends. Media determinism- the media controls our behaviour and how we think, spend money, think about social issues and political beliefs.

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