SOCIOL 2T03 Lecture Notes - Lecture 7: Consumerism, Oligopoly, Personal Development
16 Jan 2020
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Document Summary
Public media (subsidized by tax money, usually with an inclusive national mandate) Commercial media (operated for profit by private corporations) Digital media (internet-based media such as online videos, blogs) Mass media play very important and powerful social roles. Connect people to issues/events beyond immediate social worlds. Contribute to social construction of dominant ideologies and cultural values. Doesn"t mean that people take information at face value that they receive through the media. Mass media has become increasingly commercialized and ideologically-driven: As corporate control of commercial media has increased and media have become hyper commercialized, media content has emphasized consumerism, individualism, competition, and class inequality as natural and necessary in society. Seldom included in the content of commercial media is an emphasis on civic values, anti commercial activities, and political activity . Media content is produced and packaged to emphasize some stories, issues, and values more than others. Ie. media does not offer a neutral presentation of information.
