SOCIOL 3HH3 Lecture Notes - Lecture 14: Becel, Nutritionism, Statin
Document Summary
These products are marketed to heal you and to prevent illness. Nutritionism occurs when food is understood in terms of ints nutrient profile at the expense of other ways of understanding and contextualizing the relationship between food and the body. Is the obsession over one ingredient at the expense of looking at the food as a whole. Not looking at where it was made, other ingredients, whether it was sprayed with pesticides. Proposes new way of understanding food whereby one ingredient has moved from one side to being most important. Nutritional confusion = overwhelming consumer with information. Leads to food easily vilified (ie: transfat) or fetishized (flaxseeds, chia seeds, kale) Nutritional tinkering = creating of food hierarchy (foods are either glamorized or demonized) No distinction btwn industrially produced food and whole food. Foods are purposely modified to have health claims. Presence/absence of certain ingredients conceals broader implications. High consumption of processed foods is more important problem to be examining.